According to Com Score, it is estimated that nearly 50% of all searches done online would be based on voice searches.
This is all the more important given the exponential increase in the use of smart speakers, digital assistants, smartwatches, and other IoT devices.
Even a cursory look should make the trend towards voice search more apparent. It seems that we are trending more towards voice search which is all the more reason as to why you would want to optimize your WordPress website for the same.
Take a look at some of the methods, about how you can alter your website for voice search optimization.
Optimise Your Website For Voice Search
1. Long tail keywords
When you use online search engines, you would have used search string queries based on keywords. For example, if you were planning to search for cheap plane tickets to Portland, you would have typed something along the lines of “cheap+ tickets + Portland” or along those lines.
But since you are looking to tweak your website, for voice search optimization, you may want to opt for more natural sounding search queries as you would be primarily utilizing voice search.
In other words, you may want to go with long tail keywords when using voice search, than you otherwise would, with text-based searches and search engines.
If you normally write content at the 12th-grade level or that of a sophomore, then you should know that you may have to alter it a tad.
The point is that with voice searches becoming more common, you may need to make your content simple, something like at the 9th-grade level in your quest for voice search optimization.
In simple terms, if you want to optimize your website for voice search, then you need to be a lot less technical to reach more people.
Google would look more favorably on content that’s simple enough to register with most voice-based search engines and would rank it proportionately for the same. So it naturally follows that you need to make your content simple so that it is easily understood by all.
3. Partnering with Amazon
If you own an online store and are looking for ways to reach out to more customers, then you may want to tweak your website for voice search optimization.
It makes more sense since Amazon has amazing IoT products like Amazon echo. And what’s more, partnering with Amazon is bound to see you listed right front and center, as part of Amazon recommendations for its clients.
4. Get listed online
If you have just established your presence online, then you would want to register with some of the local online directories so that your company shows up on local business listings.
The fact is that when it comes to voice searches, most voice based search engines often show business listings first, and these usually carry a link back to your website.
This is all the more reason that you would want to go for voice search optimization at the earliest so that SIRI and other digital assistants can search and list out your website.
5. Get more local content in
A recent study of voice searches indicated that most of them were for local content. That’s why it makes more sense for you to feature more local content on your website as it can help boost traffic to your website.
The more local content you feature on your website, the more people will search for your website via voice searches, and given the exponential increase in voice searches, you can see why it makes more sense to go ‘local’.
6. Characteristics of voice search
Before optimizing your website for the same, it is important that you understand some of the basic characteristics of voice search and the impact it can have on your website.
For starters, voice searches are longer, and contain natural search strings, than something that you may type out on Google. Voice searches are longer, and they contain long tail keywords but they are not all about long tail keywords.
Rather, you need to frame your query in the form of a question for an effective search engine result. There are various tools that you can use to see how to frame voice search queries and this should give you a better idea of how it works.
And if you want your website to show up consistently for top voice searches, then it is important that you make the content simple, relevant, spot on, and of stellar quality. All of these would enable your website to show up right near the top of SERPS.
7. Immediate results
There is another reason as to why you may want to go for optimize your website for voice search at the earliest. Most online users want results right away and they want the right results. And more of them command various digital assistants with voice commands.
So naturally, when they search for a specific keyword, chances are that your business would get listed provided it is ranked well and happens to be close to where the user is located.
This can help increase user experience as well and boost your business in the process. By optimizing your website for voice searches, you are bound to see an uptick in local traffic with more conversions over shorter periods.
These are some of the ways that you can optimize your website for voice searches. Just keep in mind that voice search is the future and part of our reality.
It only makes sense that you would want to tweak your website so that you can take advantage of the same. With these tips, you should be able to optimize your website without a hassle.
The fact is that as the smart wearables, and smartphones see exponential growth; the demand for voice search should go up as well.
This is all the more reason why you may want to tweak your website, to stay ahead of the curve in more ways than one.